Any data that can be used by itself or in combination with other pieces of data to uniquely identify a specific individual is considered as Personally Identifiable Information (PII). Traditionally, some of the common examples that have been considered most sensitive PII data are Social Security numbers, mailing addresses, email addresses, and phone numbers since each can be used to identify an individual uniquely. However, with an exponential rise in the volume of data collected from social media, mobile devices, websites, and various user tracking technologies, a lot of other secondary data that may not seem like PII data by…










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